Muhammad Rajabi Karlana is a final-year Agribusiness student from the Faculty of Agriculture (FP) with a cumulative GPA of 3.11/4.00.

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His business idea is to develop a practical digital financial management tool for small agribusinesses and local food enterprises. Inspired by his experience in his family's business and his undergraduate research on business feasibility and value-added analysis, he aims to help entrepreneurs record, monitor, and analyse financial performance more effectively.

 

By providing simple insights into production costs, pricing, profitability, cash flow, and business trends, the platform would support evidence-based decision-making. He plans to pilot the system in his family's business before expanding it through training and community partnerships to improve financial literacy, strengthen business resilience, and support sustainable economic development in Tasikmalaya and surrounding communities.